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Case Stydy Identity June 3, 2020

CPT Markets UK: UI/UX Design, Website and mobile Development

The CPT Markets UK website underwent a strategic redesign to elevate its user experience and reflect a contemporary financial service platform. Through detailed user analysis, a comprehensive UX audit, and the implementation of modern design methodologies, the team successfully tackled previously identified challenges such as a dated aesthetic, complex information structure, and suboptimal mobile accessibility.

The revamped website now showcases a streamlined, user-friendly interface, refined navigation pathways, and fully responsive mobile design. These improvements have contributed to enhanced user engagement, improved website functionality, increased client acquisition, and a reinforced professional brand presence within the UKian financial market.

Task

Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company. Meaning: a single cross platform that help people embrace the new identity system through play and interaction.

  • Strategy

    Experince Strategy, Trading UX Patterns Strategy, Design Sprints, Design System

  • Design

    Product Design, Interactive Prototyping, UX/UI Optimization, Design System

  • Client

    CPT Markets UK

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

Open Project
⬤ 01. Challenges

Getting an extra audience of
worldwide users engaged in
a new visual identity, by
letting them quick touring.

Ohio is a global leader in retail marketing, with over 5,000 staff. At the start of 2020, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?

Modern and cutting-edge approach for creating digital and connected brands, services, and products driving digital arts.

⬤ 02. Experience

A fluid visual user
experience with a
new solutions.

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Color palette

/ Foundations
Primary
#ED2323
SCSS var
$color-red

R 0
G 122
B 255
  

Magnetic Red

Beige
#B87A1E
SCSS var
$color-beige

R 0
G 122
B 255
  

Golden Beige

Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255
  

Neutral Grey

Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255
  

Moonlight Black

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typefase
Beatrice Regular

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

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Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Typefase
Beatrice Regular

Usage
Headlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.
⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

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we respond fast.

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